Job Description

ph3Overview /h3pSr. Manager Solution Marketing- Manufacturing Industry /ppYour work days are brighter here. At Workday it all began with a conversation over breakfast. Our culture is driven by putting our people first and ensuring the happiness, development, and contribution of every Workmate is central to who we are. We foster an employee-centric collaborative culture that supports our people, communities, and the planet while remaining profitable. /ppAbout the Teambr/We are a diverse, highly motivated team passionate about creating and launching unique stories and content in the market. We strive to be a proactive and strategic force in Workday’s growth, helping accelerate industry solution adoption from customers and prospects alike. We are geographically dispersed, owning global solution marketing strategies in an upbeat, empathetic, and collaborative environment. /ph3About the Role /h3pDo you have what it takes to work with a team to drive the positioning, messaging, content, sales enablement, and sales tools development for Workday's enterprise cloud applications for the manufacturing industry? Are you a strategic problem solver capable of planning and implementing programs to drive awareness and accelerate customer demand at scale for an exciting and dynamic market? Are you a passionate customer storyteller? /ppAreas of responsibility will be: /pulliWork with Sales, Go to Market Marketing partners to create solution messaging and positioning for the manufacturing industry with a focus on heavy/industrial manufacturing. /liliContinually evaluate and evolve differentiated messaging to align with market shifts and devise innovative ways to equip sales, presales marketing teams. /liliAssess sales training requirements for new and existing industry and solution offerings; partner with sales enablement to define appropriate curriculum and secure necessary stakeholder support to implement effectively. /liliDevelop buyer personas in manufacturing and solution content for new and existing offerings. /liliPartner with Global Campaigns (Demand Generation) to create compelling content focused on manufacturing throughout the marketing funnel. /liliDesign targeted manufacturing industry messages and content strategy. /liliSupport and scale sub-industries within manufacturing. /liliBuild strong relationships across Workday functional, global, and regional teams to drive awareness. /liliPartner with customer advocacy to tell compelling manufacturing customer stories and successes. /li /ulh3About You /h3pbBasic Qualifications /b /pulli8+ years product/solutions/services marketing experience in Cloud HCM, WFM, and ERP space /lili5+ years in manufacturing industry /liliExperience marketing and selling into the medium enterprise space /liliStrong written, oral communication, storytelling skills and persuasively presenting to varied audiences; Advanced PowerPoint skills /liliInnovative solutions marketing professional with experience marketing to industries for Finance and HR solutions /li /ulpbOther Qualifications /b /pulliPassionate about manufacturing industry trends and how newer technologies can transform the industry. /liliPassionate about how HCM and WFM SaaS software solutions are helping solve critical industry business issues. /liliLead iterative data-driven discussions with peer experts to drive recommendations. /liliManage complex interdependencies across highly matrixed projects/teams. /liliHave a comprehensive understanding of product functionality, an intimate understanding of buyer aspirations and pain points, and familiarity with competitor products. /liliBalance competing needs from multiple stakeholders; move forward positively amidst competing and shifting priorities. /liliBS/BA degree or equivalent work experience /li /ulh3Compensation Benefits /h3pThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Each candidate’s compensation offer will be based on multiple factors including geography, experience, skills, job duties, and business need. /pulliPrimary Location: USA.CA.Pleasanton /liliPrimary Location Base Pay Range: $138,400 USD - $207,600 USD /liliAdditional US Location(s) Base Pay Range: $123,400 USD - $207,600 USD /li /ulh3Work Approach Equal Opportunity /h3pOur Approach to Flexible Work: With Flex Work we’re combining in-person time and remote work to deepen connections and maintain a strong community. We spend at least 50% of our time each quarter in the office or in the field with customers, prospects, and partners (depending on role). Those in remote roles may come together in offices for important moments. /ppPursuant to applicable Fair Chance law, Workday will consider qualified applicants with arrest and conviction records. Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans. /ppAre you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process! /p /p #J-18808-Ljbffr